Acquired or Acq-hired, Xpenser Adds Expertise to Coupa’s Web Services

if Darugar, who was previously a Yahoo director of architecture, was Coupa’s real acquisition target.

Xpenser’s Linkedin profile indicates the company has less than 10 employees. But Darugar would not disclose the exact headcount, which suggests to me that he is Xpenser. Another sign that Daruger is the deal: He says Xpenser will remain in Del Mar, instead of consolidating its operations with Coupa in San Francisco (like most of the other San Diego startups that get acquired by Bay Area companies). In fact, Darugar says he just closed on a bigger office near the Del Mar racetrack and thoroughbred club, “where the turf meets the surf.”

It also might be fortunate that Xpenser did not raise outside capital, as the presence of investors anticipating a big payout might have complicated the acquisition. Darugar says he invested “a pretty significant amount of my own money” to fund all of Xpenser’s operations over the past five years.

Instead of accepting Coupa’s buyout offer, Darugar says he could have spent “the next three to four years” continuing to grow Xpenser “pragmatically.” Xpenser’s revenue growth in 2012 “was better than 100 percent” over the previous year, Darugar says, and the startup’s customer retention has been “excellent.”

On the other hand, Coupa was founded two years before Xpenser, and Darugar says Coupa has reached a stage, “with an established sales force and fantastic enterprise customers,” which could still take Xpenser several years to attain. In his view, the deal makes Xpenser kind of a “startup within a startup.” As Darugar puts it, “we are part of this fast-growing Bay Area business that will be maintaining a local presence in San Diego, and we still get to live here and enjoy the lifestyle here.”

Moments later, he added, “When you control your own destiny, you can make the decisions you want to make.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.