When iMovie Isn’t Enough, Amateur Video Producers Can Go Pro

VOX - The Voice of Xperience. When iMovie Isn't Enough, Amateur Video Producers Can Go Pro

multiple audio tracks for the voiceover (provided by Xconomy’s resident radio star, Greg Huang) and the music. And it would all have to fit together tightly, with subtle touches such as Ken Burns animations to keep the momentum going.

In other words, using iMovie—whether on the iPad or the Mac—was pretty much out of the question. But that meant I’d need to give myself a crash course in Final Cut Pro X. So I took a deep breath, downloaded the program from the Mac App Store, and plunged in.

My method was to shoot to the script, plug the newest footage into FCPX, and figure things out as I went. I could tell right away that FCPX was far easier to use than Final Cut Pro 7—New York Times tech columnist David Pogue has accurately called it “infinitely more powerful than iMovie, yet infinitely less intimidating than the old Final Cut.” In particular, I liked the way Apple has idiot-proofed the timeline, the area where you assemble individual clips into a narrative. No longer can you accidentally delete part of your video or bump the audio track out of sync by inserting something new in the wrong place. That’s an innovation stolen from iMovie.

But there were still a lot of things that I had a hard time grasping, such as the procedures for keyframing. (That’s telling the program how you want some element to change over time—for example, making text move from coordinates x, y to coordinates x+200, y+200.) And my two-year-old MacBook Pro, the same machine I use for all of my other Xconomy work, was unhappy about all the video rendering I was asking it to do. FCPX froze up on me at least hourly, forcing me to restart.

Fortunately, I had Graham on speed-dial, and he talked me through the most traumatic parts—and gave me some suggestions that saved huge amounts of time. Still, there were moments when my frustration was palpable. At one point I said I wanted to write something nasty about how Apple’s desktop apps are so far behind its mobile apps in terms of usability. That’s when Graham sent this very sensible note:

Before you get it in your mind to write a scathing piece about FCPX, it is important to remember just how much more serious this piece of software is compared to iMovie. When you start introducing software that is that powerful, it is bound to be more demanding on memory and resources. It is fundamentally a different beast, and although the interface looks kind of hip and sexy and similar to what you get with iMovie, the presentation is deceptive. FCPX is less stodgy than the older versions of FCP, but it is essentially the same high-end professional tool.

He’s right, and once the video started to approach its final form, I felt less resentful about all the effort I was putting in. Also, once I developed some better practices for managing my video files and hard drives, the program stopped crashing and I was able to work faster.

Whenever there was something I couldn’t figure out, I just called Graham or Googled it—it turns out there’s a huge array of free Final Cut Pro tutorials on YouTube. I also picked up some great tips by watching a course on Final Cut Pro at the software training site Lynda.com. If I’d watched more of the Lynda.com courses before starting the project, it would have been a very good use of my time.

So here’s the finished video:

Some of the stuff in the video could have been accomplished in iMovie, but much of it would have been impossible. In the end, I’m glad I learned FCPX, and I’m looking forward to my next project.

If you do choose to teach yourself a professional program like FCPX as you go, the way I did, be aware that the learning part is going to slow you down. I probably put about 50 hours into that 1-minute video. But now that I have a better understanding of the process, I could make something similar (or, one would hope, better) in a fraction of the time. I wouldn’t have sunk $1,000 or hundreds of hours into Final Cut Pro 7—but with the consumerized Final Cut Pro X, I had a fighting chance, and that’s a good sign for amateur videographers everywhere.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/