Ruby Ribbon Garners $8,500,000 Series B Financing Round Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=089944e1-d0f6-4dbf-883d-e71f5d1391ec&Preview=1 Date 4/30/2013 Company Name Ruby Ribbon Mailing Address 230 Park Avenue South New York, NY 10003 Company Description Ruby Ribbon is a privately owned direct sales company selling apparel based on its own designs. Website http://www.rubyribbon.com Transaction Type Venture Equity Transaction Amount $8,500,000 Transaction Round Series B Proceeds Purposes The funding round will be used to improve back-office functions, adding a gamification layer to stylist Web sites and purchasing more samples in anticipation of bringing on new stylists. M&A Terms Venture Investor Mohr Davidow Ventures Venture Investor Trinity Ventures