SAP Snaps Up E-commerce Tech Biz Hybris, Plans to Keep It Independent

Enterprise software company SAP announced Wednesday it acquired e-commerce software company hybris, which has its U.S. headquarters in New York and offices in Boston. The deal is expected to close by the third quarter with hybris operating as an independent business within its new parent company.

Germany-based SAP said it plans to combine its technology with hybris’s commerce software to provide data and other tools for managing customer relationships.

Headquartered most recently in Zug, Switzerland, hybris also has U.S. offices in Chicago. The company developed a merchandising, data, and Web content management platform.

In March, hybris raised $30 million in a round led by Meritech Capital Partners. At the time of the funding deal, hybris planned to put those resources toward expansion in Europe and North America.

Author: João-Pierre S. Ruth

After more than thirteen years as a business reporter in New Jersey, João-Pierre S. Ruth joined the ranks of Xconomy serving first as a correspondent and then as editor for its New York City branch. Earlier in his career he covered telecom players such as Verizon Wireless, device makers such as Samsung, and developers of organic LED technology such as Universal Display Corp. João-Pierre earned his bachelor’s in English from Rutgers University.