NASA’s ‘Coolest Person’ Says It Takes All Kinds to Push Boundaries

Nearly a year later, it still sends tingles up your spine: The sounds and images of the spacecraft slamming into the Martian atmosphere, precisely depositing its payload—the car-sized Curiosity rover—on the surface using an untested “sky crane” maneuver, and then the cheers of rapt space fans from around the world.

“I actually still get nervous watching that video,” NASA engineer Bobak Ferdowsi—now perhaps better known by his presidentially bestowed nickname, Mohawk guy—admits after showing a clip of the dramatic Mars landing that went off without a hitch last August.

Ferdowsi is quick to remind an audience at the University of Washington, his alma mater, that he is just one of thousands who had a hand in the Mars Science Laboratory project. Nevertheless, the 33-year-old has become the de facto face—or rather, haircut—of a “cool” new NASA in need of something to excite the public imagination in the post-Space Shuttle period.

Ferdowsi, a standout student in aerospace engineering at UW and MIT, dyed his mohawk rocket-flame red at launch in November 2011. As flight director, Ferdowsi was responsible for the countdown procedure and operations during the journey from Earth to Mars. On the evening of August 5, 2012, he had stars emblazoned into the sides of his head and red and blue highlights in the mohawk—a design chosen by colleagues who were polled in advance.

He was featured prominently as cameras filmed live in mission control at the Jet Propulsion Laboratory (JPL) in Pasadena, CA, during the tense “Seven Minutes of Terror” as the spacecraft reached the Red Planet’s atmosphere going 13,000 miles an hour and executed a complicated, autonomous sequence of moves that ended with the Curiosity rover being lowered from a hovering sky crane to a landing zone in Gale Crater.

Jubilation

There was jubilation when Curiosity sent back word that it had landed safely, and, moments later, when it relayed the first thumbnail images from the Martian surface. Since then, it has provided stunning high-resolution panoramas of Mars, and an ongoing stream of new information about the planet, including the discovery of smooth, rounded rocks suggesting that liquid water once flowed in streambeds there.

The morning after the landing, Ferdowsi realized his image had raced around the world. His inbox overflowed with thousands of emails.

UW aerospace engineering professor Adam Bruckner describes Ferdowsi as “NASA’s coolest person, the mohawk guy.” It was President Obama who bestowed that nickname, telling the Curiosity crew in a congratulatory call after the landing last year, “It does sound like NASA has come a long way from the white shirt, dark-rimmed glasses, and the pocket protectors, you know. You guys are a little cooler than you used to be.”

Ferdowsi marched in Obama’s second inaugural parade next to a replica of Curiosity, and sat in the First Lady Michelle Obama’s box during the State of the Union address in February.

“I’ve had a very surreal last year in my life,” Ferdowsi tells a lecture hall full of aerospace professionals, students, and researchers Monday. He was the main draw to a symposium held by the Joint Center for Aerospace Technology Innovation, a new effort to unite academic researchers and the aerospace industry in Washington state.

Ferdowsi never expected to become such a visible symbol of the American space program, circa 2013. He has had, in his words, an “unfair share of thanks.”

But he has taken it in stride, using his elevated status to help excite a new generation of explorers—there are now kids out there sporting Ferdowsi-inspired mohawks—and spread the message that you can come to science and engineering as you are.

“I think that it’s unfortunate that people really perceive our industry as stuffy,” says Ferdowsi, who also plays shortstop in the JPL softball league. At JPL, “there’s a variety of personalities, backgrounds, tattoos, colored hair, you name it.”

It takes people of all kinds to come up with audacious maneuvers, such as the sky-crane landing, done in part

Author: Benjamin Romano

Benjamin is the former Editor of Xconomy Seattle. He has covered the intersections of business, technology and the environment in the Pacific Northwest and beyond for more than a decade. At The Seattle Times he was the lead beat reporter covering Microsoft during Bill Gates’ transition from business to philanthropy. He also covered Seattle venture capital and biotech. Most recently, Benjamin followed the technology, finance and policies driving renewable energy development in the Western US for Recharge, a global trade publication. He has a bachelor’s degree from the University of Oregon School of Journalism and Communication.