ServiceNow Acquires Dutch Provider of Performance Analytics Software

San Diego-based ServiceNow (NYSE: [[ticker:NOW]]) has acquired Mirror42, a nine-year-old software developer based in Amsterdam that helps companies measure their business performance.

Financial terms were not disclosed in a statement released after regular trading ended today. ServiceNow says additional details will be disclosed in conjunction with second-quarter financial results that ServiceNow plans to release on July 31.

Mirror42 counted ServiceNow as a customer of its Web-based suite of programs known as Key Performance Indicators (KPIs), which are used to measure trends, create predictive models, and to generate scorecards, dashboards, and other displays showing IT and business performance. With only 12 employees, Mirror42 also supports Salesforce.com, Microsoft CRM, SAP, Oracle, and Netsuite.

ServiceNow already has integrated Mirror42’s technology with its own Web platform, and has rebranded the technology as “ServiceNow Performance Analytics.” Mirror42’s founder and chief product officer, Karel van der Poel, also plans to continue with ServiceNow, according to his LinkedIn profile. He says he is now leading the ServiceNow cloud infrastructure and platform development team that builds the ServiceNow Performance Analytics product.

The deal appears to be ServiceNow’s first acquisition since Frank Slootman was named CEO in April, 2011, and has me wondering if there’s a Dutch connection. Slootman holds an Economics degree from Erasmus University Rotterdam.

ServiceNow says Mirror42’s technology also can access a crowd-sourced library of more than 6,500 KPIs that customers can use to measure how their internal IT, sales, human resources, marketing, finance, and other departments are operating. More than 440,000 users have access to the KPI library, and can view the results through the ServiceNow website or by using iPhone, iPad, and Android applications.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.