Designers + Geeks features talks from experts on design, technology, startups, and all manner of geekery. The August 22 session features, Aarron Walter, Director of User Experience at MailChimp, giving a talk on “The Real Me.” From the event writeup:
“While some companies use their brand as an opaque facade to hide questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers. We will share real world examples of personality in action, explore key business benefits, discuss how to create a design persona, and explain the relationship between brand voice (which must be constant in all media) and tone (which varies in each situation).”
Information and registration here.