Qualcomm Joins “Formula E” (as in Electric) Auto Racing Series

Forumula E, Electric Vehicle, Formula 1, Le Mans

energy from an electromagnet in a mat on the ground to a receiver in the electric vehicle, won’t be used to charge the Formula E cars under development. Instead, Qualcomm said it would be installing its wireless EV charging technology in the pace cars—also known as safety cars—that are used to limit the speed of race drivers during a caution period triggered by a hazardous wreck or obstruction on the track.

That must have been a letdown for the EV enthusiasts in the Qualcomm palace on Morehouse Drive. After all, Qualcomm brought its top European executive, Andrew Gilbert, to the company’s San Diego headquarters in 2012, to promote the company’s wireless charging technology (and their plans for a Formula One EV) for local media. Gilbert acknowledged at the time that plug-in systems for charging EVs are significantly less expensive than the wireless charging technology.

So it was hard to tell if there was any air escaping from the company’s enthusiasm when Qualcomm said only the safety cars would be recharged wirelessly during the inaugural season under its partnership with Formula E Holdings.

In an interview with U-T San Diego’s Mike Freeman, Qualcomm’s Anand Chandrasekher says the company wants to embed charging pads in the road along the race routes in future race series, so the Formula E cars could charge during the race. But Chandrasekher, who is Qualcomm’s chief marketing officer, adds that the company must refine its technology before that could happen.

Qualcomm said it also plans to evaluate the connectivity and mobile technology of the 10 venue cities around the world, and could provide technology to enhance the spectators’ experience—such as live streaming, video gaming, and social media.

Two U.S. cities, Los Angeles and Miami, are among the ones that plan to host the series.

A proposed calendar for the tour is scheduled to go before FIA for approval this month at a regular meeting of the World Motor Sport Council. The other cities named to host the races are Bangkok, Berlin, London, Rome, Beijing, Putrajaya, Buenos Aires, and Rio de Janeiro. FIA’s final approval will depend on how well each city is progressing on such key elements as municipal approval, race course infrastructure, sponsorships, racing teams, and cars.

Races would begin from a standing start and last for approximately one hour, with drivers making two mandatory pit stops to change cars. During the race, EV engines would be restricted to power-saving mode (133kw/180bhp) but drivers would be allowed to accelerate to a maximum (200kw /270bhp) by using a “Push-to-Pass” boost system. More information about the race format can be found here.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.