Rice Alliance Showcases Breadth of Cleantech Startups, Investors

The first misconception that needs to be banished is that cleantech and traditional energy are different.

So began Rice University’s latest Energy and Clean Technology Venture Forum last week, a pitch-day for energy startups as well as a forum for venture and angel investors to discuss trends in the industry.

“We need to get away from talking as if these are two different things,” said Greg Neichin, executive vice president of the Cleantech Group, an energy research and advisory firm based in San Francisco. “This is one community trying to find solutions. We need to find ways together to make sources of energy more efficient, safer, and better for the planet.”

Indeed, during the day-long summit, the 11th annual forum hosted on Thursday by the Rice Alliance for Technology and Entrepreneurship, consultants like Neichin shared the stage with those from Big Energy, all looking for ways to support innovation in a sector that has long been dominated by Big Oil.

While much of the venture investment from 2007 to 2009 focused on renewables, investments today have shifted to making traditional oil and gas processes more efficient, Neichin added. But opportunities within recycling, transportation, and logistics are emerging as submarkets where startups can thrive.

“We are seeing a blurring of the lines between IT and energy,” Neichin said.

That intersection is the foundation of Houston’s Surge Accelerator, which was founded in 2011 and is currently recruiting for its third class of startups.

Two Surge startups—GMEX and Braclet—made pitches at the Rice cleantech forum. GMEX, an online platform

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.