Austin’s Boxer Raises $3M in Quest to Better Manage E-mail

how these other e-mail applications haven’t changed in six years,” he adds. “It’s still a Version 1 product.”

Eye founded Boxer in June 2012 and currently has seven employees. The fundraising round last week was led by Sutter Hill Ventures. Boxer had previously raised $300,000 in convertible debt.

He isn’t the only Austin entrepreneur aiming to “reinvent e-mail.” David Johnston is the founder of Engine.co, a Chrome extension for Gmail, which analyzes the information inside the messages and uses natural language programming to bring up information in other e-mails that is relevant to it by connecting e-mail accounts to 28 data sources, including calendars, contacts, and social media sites.

“Our e-mail lives in these silos that don’t talk to each other,” he says. With Engine, if a colleague asks for a report from a work project a few weeks ago, Johnston says the service “will automatically find that for you and put it in the sidebar of the Gmail inbox.”

He likens the transformation to how web searching was before Google. “In the early days of the Internet, it was really hard to find things online,” he says. “We didn’t see how things were connected.”

Engine, which was founded in January 2012 and now has 25 employees, is currently in beta mode with plans for a full launch early next year. The startup initially raised a seed round of $150,000 last year, and raised $500,000 this year from angels. A Series A round is planned for early next year.

Tomorrow, Joshua Baer, who founded and runs the Capital Factory co-working space in Austin, will launch what he calls the “App store for E-mail,” featuring both Boxer and Engine, as well as 55 other e-mail apps like Sanebox and Mailbox.

Earlier this month, Baer launched his own syndicate on AngelList, specifically focusing on startups trying to innovate in e-mail. So far, he’s raised $40,000 from four investors, including Brad Feld, the managing director of Foundry Group in Boulder.

Baer has made e-mail startups a specialty. He started Otherinbox from

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.