Why We Moved Our HQ: Q&A with ServiceNow CEO Frank Slootman

ServiceNow CEO Frank Slootman 3x2 (ServiceNow image used with permission)

strain our ability to get the quantity and quality of talent in a timely manner. These days, talent doesn’t move much any more, and employers need to set up shop where the concentrations of talent are. Facebook, Google, [and others] are all doing it. Silicon Valley is an obvious [place to expand], because so much of our management team has deep roots and long history there, but we’ve also stood up brand-new sites in Seattle and Amsterdam.

X: Do you see a shortage of particular skills among software developers in San Diego?

FS: The ecosystem of relevant software companies getting started isn’t that large in San Diego. The net effect is that we’re fishing in a small pond, and companies can quickly exhaust categories of talent that are already in high demand, and not in large supply.

X: Are there any steps you can suggest that would help to strengthen the software sector in San Diego?

FS: I think you need to approach it from a position of strength. In the world of these high-flying cloud software companies, it is hard to compete with places like Silicon Valley. Facebook was founded on the East coast, but moved its operations to the Bay Area early on.

Frank Slootman
Frank Slootman

Invariably, when it comes to tech, people bring up the outlier success story of Qualcomm, but it is not clear, or at least visible to me, that Qualcomm has seeded the greater San Diego area with startups and talent as a by-product of their scale and growth in the area. In Silicon Valley, you can easily track the lineage from one successful company to another. Some companies are so large and concentrated with talent that they seed whole new technology sectors. It is essentially one beehive of talent that is constantly reconstituting itself into new generations of companies.

Finally, there is the notion of culture and values. San Diego has what I would describe as a lifestyle culture, with a strong balance of life and work. For many, this is very attractive. In the Bay Area by contrast, it is raw ambition, singular drive, and unbridled capitalism in action. People want to make it big, make a ding in the universe, and they are willing to make huge personal sacrifices. It’s not for everybody, but that mentality serves the ultra-demanding entrepreneurial culture well, regardless of one’s personal preferences.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.