Coursolve and edX Blend Online, Offline in MIT Startup Course

Here’s a snapshot of something happening at the intersection of crowdsourcing, online education, and entrepreneurship.

Boston-based edtech startup Coursolve is working with MIT and edX, the online education nonprofit, on a new Web class called “Entrepreneurship 101: Who is your customer?” The course is trying to connect students interested in entrepreneurship with companies and organizations that can use their help in the real world.

This is interesting because, for all their hype, massive open online courses (MOOCs) are struggling to engage and retain students. And it is clear that the best educational environments involve a mix of online and offline experience—which has given rise to the “blended learning” model. Coursolve and edX, which is led by a consortium of universities, are trying to bring that model to teaching entrepreneurship.

The seven-week course, labeled in the MIT catalog as 15.390x, started on Tuesday and is being taught by Bill Aulet, the managing director of the Martin Trust Center for MIT Entrepreneurship (he’s also an Xconomist). More than 30,000 students were registered as of the first class—a mix of undergrads, graduate students, and business people. The focus will be on helping new ventures develop customer profiles and analyze market opportunities.

Nabeel Gillani, a co-founder of Coursolve, says in an e-mail that his company is “piloting a new ‘blended’ model—where the talent of the MOOC will connect with the talent of students and ventures on campus to collaborate and solve real-world problems.”

He adds that this is the “first time an MIT MOOC has facilitated digital experiential learning in this way.”

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.