Pinstripe, a Brookfield, WI-based recruitment company co-founded by Nimke in 2004. While at Pinstripe, Nimke and Rowbottom noticed that companies of all sizes don’t always know how best to differentiate themselves when trying to attract employees, Rowbottom said.
“With Google and Zappos and companies that are winning talent based on their cultures, we wanted to create a conduit for companies of any size to be able to explain to jobseekers what their value proposition is,” said Rowbottom, the company’s “chief culture officer.”
The Good Jobs has nearly 60 customers around the country, Nimke said. Arguably its biggest win was signing up Zappos, the Las Vegas-based online shoe and clothing retailer owned by Amazon.com that has a reputation for a fun but unconventional culture.
So what value does The Good Jobs bring to a company like Zappos, already well known for its culture? For one, the startup provides data analytics like tracking badge clicks and the positions that candidates subsequently apply for, Rowbottom said. (Zappos’ culture badges are getting more than 200 clicks a day, she said.)
The Good Jobs also helps Zappos staff better articulate the company’s culture, and the badges ensure that Zappos is sharing specific information about its culture with every single candidate that visits its website.
Most clients earn two or three badges, not all seven, Nimke said.
“Companies don’t need to be all things to all people,” she said. “They should focus on what’s important to them.”
