AOL Acquires Convertro for $101,000,000

  • Feed Type
  • Date
    5/6/2014
  • Company Name
    Convertro
  • Mailing Address
    1453 Third Street Promenade Santa Monica, CA 90401 USA
  • Company Description
    Convertro was borne out of our frustration with the limitations of the marketing measurement and optimization tools available on the market: in running our own retail business, we simply couldn’t get a clear picture of what marketing was leading to ROI-effective sales and what was burning through our budget.
  • Website
    http://www.convertro.com
  • Transaction Type
    M&A
  • Transaction Amount
    $101,000,000
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    AOL has agreed to acquire Convertro for a closing purchase price of approximately $101 million. The aggregate purchase price is comprised of approximately $89 million in cash funded at closing plus approximately $2 million in converted stock awards and a $10 million earn-out, payable over a period of up to 17 months subject to satisfaction of certain product development milestones.