Boston Tech Roundup: Perfecto, Extreme Reach, Finally, AllClasses

It was a pretty busy week for investment deals and other startup company news around the greater Boston region—here are a few more items to fill out the collection:

—Perfecto Mobile, a Woburn, MA-based software company that helps business customers test and monitor their mobile apps, has raised another $20 million. The private investment was led by FTV Capital, alongside previous investors Carmel Ventures, Vertex Venture Capital, and Globespan Capital Partners. This is Perfecto’s fourth investment round, following a $15 million infusion in late 2012.

—Extreme Reach, a Needham, MA-based video ad delivery startup, has acquired advertising analytics company BrandAds. Terms of the deal were not disclosed. Last year, Extreme Reach paid $485 million—most of it financed by debt—to acquire the TV ad business of another company. Extreme Reach, founded in 2008, reported 2012 revenue of $41.5 million.

—The company formerly known as Lucidity Lights is starting to show off its plans for a next-generation light bulb. The Cambridge-based startup, now called The Finally Light Bulb Company, plans to sell a new kind of energy-efficient light bulb that it says will offer a type of light and shape that are much closer to the older-style incandescent bulbs being phased out under new electricity use standards. Finally is led by IdeaPaint founder John Goscha, and recently filed paperwork reflecting a $10.8 million investment round.

—AllClasses, a Boston-based startup that is building an online-education search website, has raised a $1.5 million initial round of investment. The company was founded last year by Stephen Marcus and Chad Lovell, two MIT alums. The money comes from a large group of backers, including Floodgate Fund, Great Oaks Venture Capital, Atlas Venture, Designer Fund, Maiden Lane, and angel investors.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.