New York-based Yieldex said Monday it has opened an office in London, staffed with a couple of veterans of AOL Networks and the Rubicon Project.
Yieldex is a provider of online ad analytics and forecasting for content publishers and advertisers. The company also runs a marketplace used to buy and sell targeted digital ads. In addition to the new office and New York headquarters, Yieldex has offices in Boulder, CO and San Francisco.
Two industry veterans will head up the European expansion. Mark Williams, formerly with digital marketing company and AOL subsidiary AdTech, will be Yieldex’s commercial director. Nigel Edmund Jones, who was with ad selling automation company Rubicon, is its new director of publisher solutions.
Yieldex was founded in 2007 and its investors include First Round Capital, Hearst Ventures, Amazon.com, Madrona Venture Group, Sequel Venture Partners, Woodside Fund, and Triangle Peak Partners.
Some of the European content publishers Yieldex works with include The Telegraph and LastMinute.com; and its domestic clients include The New York Times and ESPN.
