its second prototype in Boulder and intends to launch a nationwide beta program in three to six months. The company is trying to raise a seed round to finish product development and take the collars to market. CEO Sean Kelly, chief product officer Tyesha Snow, and chief technology officer Jonathan Ozeran co-founded the company.
—PhotoFeeler has developed software it says can tell users what kind of impressions their photographs convey to viewers. PhotoFeeler launched its product six months ago, and its product is currently geared to business headshots and tells users whether they look competent, influential, and likeable. It says it is in the process of raising a seed round and has more than 7,000 active users. The startup has plans to expand its software to include photos for social networks and online dating sites. It also plans to develop a mobile app and API. PhotoFeeler was founded by CEO Ann Pierce and chief financial officer Ben Peterson.
—Content BLVD is developing a “sponsored content marketplace” that connects brands with content creators. The idea is that brands that want to be featured in social media, online videos, and even TV shows can find creators willing to incorporate them into their content through Content BLVD. The marketplace should make interactions easier, lower transaction costs, and allow for better integration of products into content, the founders said. CEO Dan Ripoll and chief operating and marketing officer Mike Sobol co-founded the company.
—College Press Club helps brands and advertisers reach college students through its automated buying platform that allows advertisers to buy and manage ads in college newspapers. The startup said it can automate an ad campaign and that there are more than 1,000 college newspapers that reach more than 20 million students in the U.S. CEO Alex Kronman founded the company.