How Seragon CEO Rich Heyman Made Lightning Strike Twice

Cancer Cell image (Seragon image used with permission)

Aragon’s core team start over with the pre-clinical drug for breast cancer that was still in Aragon’s pipeline. “We really tried to prospectively find companies that would be open to that,” Heyman said in a recent phone interview.

Johnson & Johnson proved to be ideal because J&J already had developed a global sales-and-marketing infrastructure for abiraterone acetate (Zytiga), a prostate cancer drug that reaped $1.7 billion in sales last year. J&J wanted to build its brand as a leader in prostate cancer drugs, and was willing to let Aragon spin out its follow-on drug for breast cancer. Other potential buyers that showed interest wanted both of Aragon’s drug development programs, Heyman said.

Baltera said he’s also amazed that Aragon’s VCs returned to re-invest in Seragon. “To their credit, all of [Heyman’s] investors were willing to stand by him,” Baltera said. When Seragon raised $30 million in initial funding last fall, the Column Group, OrbiMed Advisors, Aisling Capital, venBio, and TopSpin Partners all participated.

Usually, venture investors “really don’t like to roll one investment over into another one,” Baltera explained. “It’s hard to pull off, given the dynamics of venture investing.”

Rich Heyman
Rich Heyman

Heyman nevertheless managed to get all the variables in alignment. “We always felt this was kind of like having your cake and eating it too, because we were so excited about that second potential program,” Heyman said. “That’s why we were trying to set that up.”

“He is representative of what life sciences in San Diego is all about,” said Jay Lichter, a life sciences partner with San Diego-based Avalon Ventures. “He’s a fantastic scientist, and a great CEO, and he’s scrappy in the way that life sciences in San Diego is scrappy. He sticks to hard science, and creates value with as little money as possible.”

As Heyman tells the story, Aragon and Seragon were based on new insights in hormone-driven cancers that came out of the lab of Charles Sawyer, a Howard Hughes Medical Institute Investigator at New York’s Memorial Sloan-Kettering Cancer Center. Sawyer was trying to understand why some hormone-driven prostate cancers eventually become resistant to drugs like bicalutamide (Casodex) that block hormone-signaling pathways.

In the process, Sawyer saw an opportunity to develop a new generation of drugs that would block androgen hormones like testosterone from “switching on” tumor growth much more effectively than

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.