sell to customers anytime, from anywhere.
Like any major change, this will take time to catch on. But if any company is going to push the workforce into the future, it’s Salesforce. With more than 100,000 companies using Salesforce worldwide, 22,000 consulting partners and 2,400 apps on its AppExchange, Salesforce has the reach and sway to push the workforce into the mobile age.
Although Salesforce previously attempted to create a mobile platform—Salesforce Touch—to no avail, it seems they got it right with Salesforce1. In fact, according to the global consulting firm Bluewolf, in its third annual “The State of Salesforce” report, a whopping 89 percent of Salesforce customers are already using Salesforce1. The report found that mobile adoption is seen as the cornerstone in digital disruption and has changed the overall customer experience. As a result, 45 percent of respondents said they plan on increasing their investments in mobile initiatives over the next 12 months in order to stay ahead of their competition.
Moving into the future, I expect Salesforce will continue to pave the way for new trends in the workplace. In fact, we are now starting to see the next big thing in the shift to wearable technology.
While this is only the beginning, you can bet that these types of technologies will have an even more profound effect on the way we live. From smartglasses to smartwatches, I believe these technologies will soon become more common in both the personal and professional worlds, and will evolve into something that will transform business in ways we didn’t see coming.
When that time comes, it won’t be enough to say, “there’s an app for that.” But I’m betting Salesforce will have an app development platform for that. By delivering a vision that will make it possible for companies to quickly develop and adopt the most innovative technologies, it will no longer be our work methodologies that are transformed, but work itself.
