Tealium, the San Diego company that helps corporations manage website metadata tags, has received $30.7 million in Series D funding. The round was led by Georgian Partners, a venture firm focused on enterprise software, Internet, and information companies, while Bain Capital Ventures also made a “major investment,” Tealium said in a statement.
This is Tealium’s first funding in almost a year. It borrowed $20 million from Silver Lake Waterman and Silicon Valley Bank last April because of record-low interest rates, and had raised more than $27 million in other venture capital since its founding in 2008.
Tealium says that the company added more than 200 new customers in 2014, such as the California Travel and Tourism Commission and Cirque de Soleil, while year-over-year revenues increased 138 percent. It already has a wide range of existing customers, including Domino’s Pizza, HanesBrands, and Kimberly-Clark. The company plans to use the new funding for product innovation and to expand its operations domestically and internationally.
“Georgian Partners, with their deep history in analytics and data platforms, share both our heritage and our vision of building a real-time data supply chain,” said Jeff Lunsford, CEO of Tealium, in the statement. “And Bain Capital, with their experienced team, global footprint, and history of investing in transformational companies, is an ideal partner as we scale Tealium worldwide.”
As Xconomy’s San Diego Editor Bruce V. Bigelow has detailed previously, Tealium helps marketing teams manage “tags,” the snippets of JavaScript embedded in Web pages or e-mails. Used in Web analytics, tags generate data that enable marketing teams to determine if users viewed a particular Web page or e-mail. Some Web pages may have dozens of embedded tags, and Tealium says its technology simplifies the process and speeds up website performance without requiring marketing teams to get their IT departments involved.
Existing investors Battery Ventures, Tenaya Capital, and Presidio Ventures also joined in the new round.
