Leanplum Garners $11,600,000 Series B Funding Round

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=5f82dfc2-c923-45da-b1a7-fcddd949d70a
Date
8/5/2015
Company Name
Leanplum
Mailing Address
1550 Bryant St. San Francisco, CA 94103 USA
Company Description
Leanplum is a platform for optimizing mission-critical metrics of your mobile app. We make it easy for product managers to conduct on-the-fly optimization tests and see immediate results with powerful analytics.
Website
http://www.leanplum.com
Transaction Type
Venture Equity
Transaction Amount
$11,600,000
Transaction Round
Series B
Proceeds Purposes
The new funding accompanies the launch of the highly anticipated Lifecycle Engine, a campaign planning tool specifically designed for mobile, that enables marketers to easily build hyper-personalized campaigns on a visual timeline.
M&A Terms
Venture Investor
Kleiner Perkins Caufield & Byers
Venture Investor
Shasta Ventures