Who What Wear Lands $8,000,000 Series B Round

  • Feed Type
  • Date
    8/13/2015
  • Company Name
    Who What Wear
  • Mailing Address
    6351 Wilshire Blvd. Los Angeles, CA 90048 USA
  • Company Description
    Who What Wear is the definitive authority for trend-setting fashionistas and their followers between the ages of 18-34 – this multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities such as Rachel Bilson and Nicole Richie.
  • Website
    http://www.whowhatwear.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $8,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    The new funding will be used to grow the content business as well as expand internationally, first in Europe and Australia. And beyond that, it seems that Who What Wear is looking to launch its own ecommerce product.
  • M&A Terms
  • Venture Investor
    Amazon
  • Venture Investor
    Bertelsmann Digital Media Investments
  • Venture Investor
    Greycroft Partners
  • Venture Investor
    Lerer Hippeau Ventures
  • Venture Investor
    Advancit Capital
  • Venture Investor
    Mesa Capital Partners
  • Venture Investor
    Double M Capital