Out of the Lab and Into the Newsroom

Information and registration here. Organized by JLABS @LabCentral.

From the website:

You’ve got your cutting-edge technology, you’ve raised money, and your company is making great headway on the R&D front. You’re ready to bring your company out of stealth mode and into the limelight, but what’s the next step? Media is a critical venue to communicate with investors, new hires, and other important stakeholders. At this event, you’ll connect with a panel of veteran life sciences reporters and communicators to explore how to take your story out of the laboratory and into the headlines.

Key topics will include:
—What makes a story “newsworthy”
—Strategies to pitch reporters
—How to translate complex science into a story others can understand
—Tips for your interview

The discussion will be led by Liz Melone, Vice President and member of the emerging companies practice at Feinstein Kean Healthcare.

Speakers:
Rick Berke | Editor in Chief, Stat
Gregory Huang | Deputy Editor, Xconomy
Antonio Regalado | Biomedicine Editor, MIT Technology Review
Don Seiffert | BioFlash Reporter, Boston Business Journal
Liz Melone | Senior Vice President, Feinstein Kean Healthcare

Agenda:
8:30 am | Registration Opens, Networking and Breakfast
9:00 am | Panel Discussion
10:00 am | Q&A
10:30 am | Close