Kickstarting Entrepreneurs in San Diego by Testing Market Demand

me about his idea to start a Kickstarter meetup. I became one of the co-organizers and mentors of the Kickstarter meetup, along with Marc Chew, the 3rd Space manager.

While many makers approach their Kickstarter fundraising projects as a purely logical or analytical exercise, our group provides an added dimension.

Instead of thinking only in terms of such metrics as average number of days for a successful Kickstarter campaign, we focus on other key points, such as: “How big was an entrepreneur’s marketing campaign before they launched?”  “How should I use Facebook advertising to promote my product before I launch my campaign?”

Let’s not forget the important point of having a useful product. The entrepreneurs who attend the 3rdSpace Kickstarter meetup have highly useful products with novel solutions. But, in their enthusiasm to bring their product to market, they rush through the marketing prelaunch necessities. The San Diego Inventor’s and Kickstarter Meetup not only answers these question, but they also provide solutions and working sessions where entrepreneurs can plan out their campaigns.

This Saturday, September 26th, 3rdSpace will open its doors to the public, and the San Diego Kickstarter and Inventor’s Club Demo Day will be open to the public. The group currently has six campaigns in progress, so San Diegans can get a taste of what it’s like for an entrepreneur to launch a crowdfunding campaign:

The Up Light, an LED light bulb alarm clock, launched by former software engineer turned product manager.

JetComfy, a travel pillow that attaches to an airline seat, designed by an engineer with a successful Kickstarter campaign, and two patents, under his belt.

QBall, a soft rubber ball microphone designed by a former CTO.

The Garbage Can Fly Trap attaches to a kitchen garbage can. It was developed by a husband and wife team while raising a kid and working full-time jobs.

Bar Dog, a humorous, crowd-plotted webcomic about a dog who lives in a Brooklyn bar, created by a copywriter.

Our Story, a coffee table book covering the history and description of Jewish customs around the world.

 

Author: Joe Moreno

Joe Moreno is a former Apple engineer, product manager, high tech startup founder, and occasional speaker, author, and journalist on technology, business, marketing, and all things Apple.