Food for Thought: BrainCheck’s David Eagleman Makes His TV Debut

Not many neuroscientists can say their research partners included acclaimed music producer Brian Eno in jam sessions with drummers like Will Champion from Coldplay.

And that’s just a taste of the professional repertoire put together by Baylor College of Medicine’s David Eagleman. The Houston-based educator is also a best-selling author and entrepreneur. (One of his companies, BrainCheck, a cognitive screening app designed to better detect concussions, was part of the first startup accelerator at Texas Medical Center’s TMCx.) Tonight, Eagleman adds another medium to the list: television.

His broadcast television debut comes from “The Brain With David Eagleman,” an hour-long television show that begins a six-week run on PBS this Wednesday.

“I care a lot about public dissemination of science,” he says. “All of us who get into neuroscience … it’s easy to get sucked into some rabbit hole of your own preoccupation, back and forth papers in academic literature that nobody on the planet reads. What gets lost is that original beauty that drew you into the field.”

Here is an edited transcript of our recent conversation.

Xconomy: What brought you to found BrainCheck? Why did you want to add executive to your list of titles?

David Eagleman: For many years, two decades now, part of what I’ve been doing is psychophysics—measuring how people respond to things on a computer screen in terms of what they think they see, how quickly they react to it, and what kinds of errors they make. When people get concussed, there are very specific things that change in terms of perception and cognition. It can be subtle but we have the tools to tease these measurements out. By having them play these simplified video games, we take the stuff we do in lab settings and make it available to athletes, for example, in five minutes. I harvest

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.