Welltok has acquired a health tool for children and their families called Zamzee that it plans to incorporate into its health optimization software called CaféWell. Terms of the deal weren’t disclosed.
Zamzee attempts to engage children through games, allowing them to use an activity tracker as they attempt to complete challenges that require physical activity. Denver-based Welltok’s CaféWell program helps organize health and condition management programs, and uses social, gaming, and cognitive techniques to try to engage users, the company says.
Welltok purchased Zamzee from HopeLab, a Redwood City, CA-based nonprofit focused on creating technology that improves health. HopeLab was created by Pam Omidyar as the R&D organization of The Omidyar Group, which Pam created with her husband Pierre, the founder of eBay and media organizations Honolulu Civil Beat and First Look Media.
This is the most recent in a string of acquisitions for Welltok, which includes Burlington, MA-based machine learning company Predilytics and Seattle-based mobile healthcare app Mindbloom.
