SnapApp Funding Continues Flurry of Boston Digital Marketing Deals

Online marketing companies have had a big week in the Boston area.

The latest to cash in is SnapApp, which today announced a $12 million Series A round from Providence Equity Partners.

SnapApp’s deal comes on the heels of yesterday’s $1.1 billion acquisition of Waltham, MA-based e-mail marketer Constant Contact (NASDAQ: [[ticker:CTCT]]) by Burlington, MA-based Endurance International Group Holdings (NASDAQ: [[ticker:EIGI]]). And last week, Cambridge, MA-based e-mail testing company Litmus snagged $49 million from Spectrum Equity in its first round of outside investment.

Boston-based SnapApp’s software helps marketers create interactive content and measure its impact. The three-year-old company has just under 40 employees, a spokeswoman says.

Author: Jeff Bauter Engel

Jeff, a former Xconomy editor, joined Xconomy from The Milwaukee Business Journal, where he covered manufacturing and technology and wrote about companies including Johnson Controls, Harley-Davidson and MillerCoors. He previously worked as the business and healthcare reporter for the Marshfield News-Herald in central Wisconsin. He graduated from Marquette University with a bachelor degree in journalism and Spanish. At Marquette he was an award-winning reporter and editor with The Marquette Tribune, the student newspaper. During college he also was a reporter intern for the Muskegon Chronicle and Grand Rapids Press in west Michigan.