Cogito Dials Up $5.5M for Software to Coach Customer Service Reps

Ginger.io and Humanyze, he says. (Interestingly, Humanyze’s customers also include call centers.)

“The concept of behavioral signals, the entire palate of tonality and voice is very compelling; it’s very technically challenging to break down the signal,” Gupta says of what Cogito is attempting. “When you look at that hard technical problem and apply it to customer care and customer engagement, which really hits across verticals and business categories, we’re very excited about how big that can get.”

Other potential uses for Cogito’s software could include incorporating it somehow with voice-based virtual personal assistants, such as the iPhone’s Siri, Gupta says.

But that’s down the road. Right now, Cogito is plowing money into sales and marketing to add to its half-dozen customers using the software in their call centers, Feast says. The company will also grow its team of 31 employees by five or six people, he adds.

Author: Jeff Bauter Engel

Jeff, a former Xconomy editor, joined Xconomy from The Milwaukee Business Journal, where he covered manufacturing and technology and wrote about companies including Johnson Controls, Harley-Davidson and MillerCoors. He previously worked as the business and healthcare reporter for the Marshfield News-Herald in central Wisconsin. He graduated from Marquette University with a bachelor degree in journalism and Spanish. At Marquette he was an award-winning reporter and editor with The Marquette Tribune, the student newspaper. During college he also was a reporter intern for the Muskegon Chronicle and Grand Rapids Press in west Michigan.