FullContact, a Denver-based software company, announced Thursday it has bought nGame, a Dallas-area marketing tech startup.
FullContact makes software that takes data from address books and contact lists people keep in apps like Gmail, Facebook, LinkedIn, and Twitter. Its selling point is that it handles the work of consolidating and cleaning up messy address books and often out-of-date contact information. Bringing nGame into the fold creates more complete profiles that companies can use to better sell to potential customers, according to a press release.
“It’s not until brands understand who and what their customers do outside of their engagements with the brand that they can truly personalize a customer experience and succeed at marketing,” Jon Feld, CEO of nGame, said in the release. “With FullContact, we’re providing customer intimacy at scale and providing brands with the information they need to know their customers better than their competitors.”
Terms of the transaction were not disclosed.
FullContact was founded in 2011 and is a graduate of the Techstars Boulder program. In March, the company announced that it had added $3 million to its $7 million funding round reported in January. At the time, FullContact also added a new investor, Baird Capital, which co-led the round along with the Foundry Group. Boulder-based investor Chris Marks’s new fund, Blue Note Ventures, and 500 Startups also participated in the round, which brought the company’s total raised to nearly $20 million.
The press release states that nGame, which was also founded in 2011, makes software that acts like a “learning engine that delivers social data insights and analytics.” The idea is that a “360-degree view” of customers will enable businesses to better connect with them, which could then boost their spending.
