Making Time to Think in an Always-On World

I schedule thinking time as needed, like it’s a customer meeting or other commitment. Although I produce my work digitally, I think in analog. I’m most effective at brainstorming on paper or whiteboards where I can think in free-form. These mediums are inherently free of digital distractions like e-mail alerts and text messages, and they don’t come with the standard building blocks we must choose among when using digital thinking tools. Free-form brainstorming supports non-exclusive thinking where options A and B become millions of new possibilities including combinations of themselves.

[Editor’s note: To tap the wisdom of our distinguished group of Xconomists, we asked a few of them to answer this question heading into 2016: “How do you make time to think?” You can see other questions and answers here.]

Author: Aaron Houghton

Aaron Houghton is a serial entrepreneur who builds Web marketing products for small business owners. He is currently co-founder and CEO at BoostSuite, the collaborative marketing tool for small businesses. Previously, Houghton co-founded email newsletter leader iContact, which he sold to Vocus in 2012 for $180 million. His awards include Ernst & Young Entrepreneur of the Year winner in 2008, Inc. Magazine's 30 under 30 list 2010, and Top 10 Most Influential CEO in 2010 alongside Mark Zuckerberg. In his free time, Houghton is an avid wake surfer and outdoor adventurer.