enterprise software companies that want to strengthen their marketing offerings (think IBM or SAP).
But Crimson Hexagon likely needs to continue gaining traction in the market. The company’s customers include General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, as well as large marketing and advertising agencies like Saatchi & Saatchi, Ogilvy & Mather, Edelman, and DigitasLBi. Crimson Hexagon has been growing revenue by 40 percent each year, Newby says, and she wants to accelerate that with the $20 million cash infusion.
Crimson Hexagon will use the new funding to expand its sales efforts around the globe and to hire 100 people this year across sales and marketing, engineering, customer service, and other departments, Newby says. The company is moving into bigger spaces in Boston and London, and is considering opening more U.S. offices, perhaps in New York and Texas, she says.
