Upland Software Acquires HipCricket for Undisclosed Sum

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b1c7efe2-61b3-4449-85d5-6a5a3c157e4e
Date
3/14/2016
Company Name
HipCricket
Mailing Address
11241 Slater Ave NE Kirkland, WA 98033 USA
Company Description
HipCricket Inc. specializes in producing interactive mobile marketing campaigns that generate non-traditional revenue for radio, television, and agency clients.
Website
http://www.hipcricket.com
Transaction Type
M&A
Transaction Amount
Undisclosed
Transaction Round
Proceeds Purposes
M&A Terms
The addition of Hipcricket, with its strength among global brands and agencies, means the combined business will cover all major public and private sector verticals. Financial terms of the transaction were not disclosed by the companies.