Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=905554f3-99ff-49cd-87d5-8dcf2fd27d5f
Date 3/21/2016
Company Name Moat
Mailing Address 228 Park Ave South New York, NY 10003 USA
Company Description Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. A date Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.
Proceeds Purposes Moat is focused on building out its technology aimed at developing this potential new ad currency, as well as hiring. The plan is to double staff this year.