Last week, New York-based Apester, a platform brands and publishers can use to tell stories with digital content, announced it closed a $17 million Series A round led by Blumberg Capital.
Finding new ways to hold the audience’s attention with digital content is a problem other startups such as Contextly, an alum of the Matter accelerator, have also been trying to solve for publishers.
Apester initially raised $5 million in a first tranche of funding some nine months ago, with $12 million closed in the tranche announced last week. Other backers in the round include Mangrove Capital Partners, Wellborn Ventures, and individual investors Tal Simantov, former chief marketing officer of AOL; Gigi Kaplan, co-founder of Wix; and Tal Kerret, president of Silverstein Properties.
Publishers such as AOL, Time Inc., USA Today, BBC, FOX, OK! Magazine, Food Network, and The Daily Telegraph use Apester’s platform to share interactive and video content with their audiences.
