As Costs Soar in Silicon Valley, San Diego Looks for Startup Gains

Silicon Valley (courtesy Wikipedia creative commons)

Venture capital continues to gush into Silicon Valley, but is the Bay Area’s decades-long startup boom sustainable? Talk in the valley has turned increasingly gloomy amid signs that its phenomenal tech boom—like Moore’s law itself—is bumping against its upper limits.

One perspective in this conversation comes from Redpoint Ventures partner Tomasz Tunguz. In a post last year on The Rising Costs of Scaling a Startup, Tunguz cited data showing that office prices in downtown San Francisco almost doubled over five years—from $36 per square foot in 2009 to $63 a square foot in 2014.

Tunguz was focused on the region’s priciest submarket, where the average asking price for office space is now over $72 a square foot. But the affordability and availability of commercial office space has been rising throughout the Bay Area—and it is increasingly a limiting factor for tech startups.

The disparity becomes most apparent in a comparison with office lease rates in premium submarkets elsewhere in California, according to Michael Combs, a CBRE research manager in San Diego. For the most expensive (Class A) office space, Combs says the most-recent data shows that San Diego’s real estate lease rates are half the cost of those in downtown San Francisco or SoMa.

Regional Market Data (credit: CBRE Research)
Regional Market Data (credit: CBRE Research)
CBRE 2 Submarket office lease rate
Submarket Data (credit: CBRE Research)

In his blog, Tunguz also estimated that payroll costs for a San Francisco technology worker roughly doubled between 2009 and 2014, from $90,000 a year—including salary, benefits, stock options, and perks—to well over $180,000.

Some might quibble with his analysis. For example, Kibin co-founder and CEO Travis Biziorek has argued that over-inflated startup valuations are a far bigger factor than payroll costs in the skyrocketing cost of growing a startup in Silicon Valley. (Biziorek writes that he doesn’t disagree that the cost of running a Silicon Valley startup has doubled.)

Tech Payroll Costs by Market
Tech Professional Salaries by Market

But Tunguz was preaching to the choir in Silicon Valley, where the soaring cost of living has precipitated an exodus that has been underway for at least the past year. A recent poll released by the Bay Area Council found that over one third of the residents in Santa Clara, San Mateo, and San Francisco counties now say they are ready to leave, due chiefly to high housing costs and intractable traffic.

So if the bloom is off the rose in Silicon Valley, what does that mean for startups in next-tier tech hubs like San Diego, Seattle, and Austin, TX?

At the San Diego Regional Economic Development Corp., economic development manager Jesse Gipe writes in an e-mail, “It has become more and more apparent that the high cost of living and limited supply of real estate are becoming real challenges for companies in the Bay Area.

“Silicon Valley has been the epicenter for much of the tech ecosystem, but as companies look to reduce costs and retain high-quality talent, this is creating opportunities for other areas: San Diego is an attractive market for growth. Recently, we’ve seen this with companies like Wrike, Bizness Apps, and Experian expanding and relocating to San Diego.”

Mike Krenn, president of the San Diego Venture Group, agreed, saying he now sees a good opportunity to recruit engineers and other high-value employees to San Diego. And Krenn is not alone.

“There is no shortage of really interesting people from really good companies who are willing to move to San Diego—and that is significantly different that it was five years ago,” said Mark Lonergan, founder of the executive recruiting firm Lonergan Partners in Redwood City, CA. “San Diego is primed to become massive as a haven for venture capital.

“We have the same issues in Seattle and Austin,” Lonergan added. “There’s no reason why all three regions couldn’t be as big as Silicon Valley.”

Nevertheless, Krenn still voiced some frustrations with the Silicon Valley mindset.

“When I talk to VCs in Silicon Valley, they say they’re sick of the high valuations, and sick of engineers jumping around from job to job,” Krenn said. “So I ask them if that means they’re going to start hunting deals here, and they say, ‘No. I’ve still got plenty of deal flow.’”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.