Spearhead Integrated Marketing Communication Group Acquires Smaato for $148,000,000

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=f1befa7b-f4b0-4ab8-89d4-967effc8f230
Date
6/10/2016
Company Name
Smaato
Mailing Address
240 Stockton St 10th Floor San Francisco, CA 94108 USA
Company Description
Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato is partnering with international brands, advertising agencies, media companies, carriers and software developers for its cutting edge mobile advertising platform.
Website
http://www.smaato.com
Transaction Type
M&A
Transaction Amount
$148,000,000
Transaction Round
Proceeds Purposes
M&A Terms
This collaboration creates enormous new opportunities for both partners. Spearhead brings to Smaato not only its expertise and a trusted partnership but opens up the Chinese market for us. Smaato allows Spearhead to expand very quickly outside of China.