Zeta Interactive Secures $45,000,000 New Funding Round

  • Feed Type
  • Date
    9/2/2016
  • Company Name
    Zeta Interactive
  • Mailing Address
    185 Madison Ave. 5th Floor New York, NY 10016 USA
  • Company Description
    Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.
  • Website
    http://www.zetainteractive.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $45,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The new financing will fuel the integration of Impact into Zeta’s Gartner Magic-Quadrant-rated platform, grow its market penetration in the US, UK and International markets and accelerate the company’s strategic acquisition strategy.
  • M&A Terms
  • Venture Investor
    GSO Business Group
  • Venture Investor
    Cerberus Capital Management
  • Venture Investor
    PNC Bank
  • Venture Investor
    National Association of College Stores