Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=64a66fee-5432-460e-ac0f-f9a181244b62
Date 9/28/2016
Company Name Beckon
Mailing Address 107 South B Street San Mateo, CA 94401 USA
Company Description Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.
Proceeds Purposes The incremental funds bring Beckon’s total funding to $34M, and will be used to accelerate growth and momentum across all parts of the business.