Spongecell Secures $10,500,000 New Round

  • Feed Type
  • Date
    11/3/2016
  • Company Name
    Spongecell
  • Mailing Address
    660 Mission St 4th Floor San Francisco, CA 94105 USA
  • Company Description
    Spongecell transforms standard banner ads into dynamic flash ads with rich media-like functionality. The multi-media ads engage audiences longer, use no more real estate than a standard banner ad, and keep users on the publisher’s page.
  • Website
    http://www.spongecell.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $10,500,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    Mr. Kartzman said the new funding would be applied primarily to increased research & development in Spongecell’s market-leading CORE platform and flexible, tag-based, decision engine technology to further maximize the impact of personalized creative.
  • M&A Terms
  • Venture Investor
    Safeguard Scientifics
  • Venture Investor
    Pivotal Investments