Building Healthier Athletes: NFL’s 1st and Future Contest in Houston

Houston—The Texas Medical Center had its most high-profile stage yet to showcase its efforts to develop Houston’s biotech innovation community with the NFL’s 1st and Future startup pitch contest.

The competition, held Saturday morning at the medical center’s TMCx accelerator, began with Texas Gov. Greg Abbott and TMC CEO Bobby Robbins touting the city’s healthcare complex and its plans to boost innovations that could result in better patient treatment.

Robbins then welcomed NFL Commissioner Roger Goodell and GE CEO Jeff Immelt for a discussion on the need for innovating ways to detect and treat brain injuries—particularly important in contact sports like football.

“We really need to understand more about brain injury,” Goodell said.

The 1st and Future contest featured nine startups with technologies that included wearables to help monitor players’ biometric readings, communications systems to better enable coaches and players to relay play information in real-time (with one giving players a Google-glass like screen in front of their eyes), and various sensor technologies placed in the helmet or in a mouthpiece to help detect concussions.

Three entrepreneurs pitched in three categories: communicating with the athlete, training the athlete, and materials to protect the athlete. Winners in each contest were GoRout, which makes on-field wearable technology for coaches and players to receive digital play diagrams and data from coaches on the sideline; Mobile Virtual Player, a virtual player (resembles a large punching bag) that is mobile and can be used to help players simulate tackling plays without risking injury; and Windpact, which makes a patented padding system that uses air and foam to absorb and disperse impact energy to improve the performance of helmets and protective gear.

The winners received $50,000 from the NFL, a place in the TMCx accelerator, and two tickets to this year’s Super Bowl. More than 200 startups applied for the competition.

The judges for Saturday’s event were Ed Egan, director of the McNair Center for Entrepreneurship and Innovation at Rice University; Rich Ellenbogen, chairman of the department of neurological surgery at the University of Washington Medical Center and co-chairman of the NFL Head, Neck, and Spine Committee; Bernard Harris, CEO and managing partner of Vesalius Ventures; Mae Jemison, principal of 100 Year Starship; Chad Pennington, a former quarterback for the New York Jets and Miami Dolphins; Sue Siegel, CEO of GE Ventures and healthymagination; and John Urschel, a Baltimore Ravens guard and center.

1st and Future started last year at Stanford University when the Super Bowl was held in San Francisco. Last year, startups pitched innovations for “bringing home the game,” “tomorrow’s athlete,” and “the future stadium.”

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.