Google Picks Up Owlchemy Labs, Austin-Based VR Startup

Austin—Google has bought Owlchemy Labs, an Austin, TX, virtual reality startup best known for its “Job Simulator” game.

Relja Marcovik, engineering director of virtual reality and augmented reality at Google, announced the news in a blog post Wednesday, saying Owlchemy “set a high bar for what engagement can be like in virtual worlds, and do it all with a great sense of humor!” Terms were not disclosed.

In a separate blog post, Alex Schwartz, the Austin company’s CEO, said the Owlchemy operation will “continue building high quality [virtual reality] content for platforms like the HTC Vive, Oculus Touch, and PlayStation VR. This means continuing to focus on hand interactions and high quality user experiences, like with Job Simulator.”

Owlchemy was founded in 2010 and, in 2016, raised $5 million in Series A funding from investors such as Qualcomm Ventures, The Venture Reality Fund, HTC, Colopl Next, and Capital Factory.

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.