What’s the Business Model for Artificial Intelligence in Healthcare?

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proven out a business model…[It’s still] early days.”

Navid Alipour, a co-founder and managing partner of San Diego’s Analytics Ventures, said his firm’s portfolio company CureMatch is taking a direct-to-consumer approach, in which cancer patients pay CureMatch to recommend the top three combinations of chemotherapy drugs for each patient’s cancer. The recommendations, based on information in a patient’s own medical record, is intended to help cancer specialists choose a treatment regimen. CureMatch says it uses supercomputer processing to sort through millions of possible three-drug combinations, assessing each combination for factors like unwanted drug-drug interactions, and correlating genomic data to rank the best drug combinations for a specific patient.

CureMetrix, another company in Analytics Ventures’ portfolio, uses machine learning to analyze mammography images for breast cancer—and must still get FDA approval before it can be used in the United States, Alipour said. “It will be a [software as a service] model,” Alipour said. “But we have an institutional investor in Mexico that’s taking us into the top levels of the government there. Breast cancer is a huge problem in Mexico, and there are not many radiologists with a mammography expertise in the country. We’re licensing to the entire country because they have a national healthcare system. So that’s something to think about if you’re outside the U.S. and our insurance system.”

CureMetrix is one of many companies, big and small, that have been applying machine learning to identify anomalies in diagnostic imaging, and image-based pattern recognition seems like “the ultimate use” of the technology, Jimenez said. “But all you have to do is go to [the Strata Data Conference], which is kind of ‘the event’ for big data and data science for the tech community, and the keynote speakers talk about how difficult that use case really is. So you know, it’s maybe not for 10 years…maybe a little bit longer.”

So, when might AI systems supplant radiologists?

Smarr said he was doubtful that artificial intelligence would replace radiologists altogether. Rather, he believes the technology will be used to augment human capabilities—making the worst radiologist more accurate than the best human radiologists could be on their own. “So what you are doing is bringing up the human talent level by augmenting it with vast amounts of data they could never have experienced themselves,” Smarr said. “And I really think that could be more productive in the short term, meaning in the next several decades.”

For companies like DexCom that are focused on the diabetes epidemic, Jimenez said the holy grail is modifying patients’ behavior. That would mean combining the stream of data from glucose monitoring, insulin measurements, patient activity and meals, and applying machine learning to derive insights so the software can send alerts and recommendations back to patients and their doctors, she said.

“But where we are in our maturity as an industry is just publishing numbers,” Jimenez explained. “So we’re just telling people what their glucose number is, which is critical for a type 1 diabetic. But a type 2 diabetic needs to engage with an app, and be compelled to interact with the insights. It’s really all about the development of the app.”

The ultimate goal, perhaps, would be to develop a user interface that uses the insights gained from machine learning to actually prompt diabetic patients to change their behavior.

This point was echoed by Jean Balgrosky, an investor who spent 20 years as the CIO of large, complex healthcare organizations such as San Diego’s Scripps Health. “At the end of the day,” she said, “all this machine learning has to be absorbed and consumed by humans—to take care of humans in healthcare.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.