for new digital health products and services. Aurora began working with some of its startup partners, including Washington, D.C.-based Babyscripts, through the healthcare provider’s participation in StartUp Health, an industry consortium. Aurora has also supported several local startups, work that appears likely to continue as the organization begins making investments out of its new $5 million InvestMKE fund.
—GenoPalate, a company developing DNA collection kits and biomarkers that analyze genetic data and suggest foods users should eat, was among the Wisconsin-based startups awarded $20,000 in a healthcare-focused pitch contest. Bridge to Cures, a Milwaukee-area nonprofit accelerator for healthcare companies spun out of universities, put on the competition. According to a press release, other winners included MedSync-Rx (a smartphone app to coordinate medication refills) and PROMISS Diagnostics (technology to distinguish between cancerous and benign masses in the ovary).
—Gener8tor, a Wisconsin-based organization that runs training programs for early-stage businesses and invests in them, is teaming up with Microsoft (NASDAQ: [[ticker:MSFT]]) and other partners to launch a series of seven-week, equity-free startup accelerator programs in northeastern Wisconsin. The series is separate from another recently announced collaboration involving Microsoft and the NFL’s Green Bay Packers, who are helping create a new venture capital fund and startup accelerator that will be based next to the team’s home stadium.
