Nate Harris had never worked at a tech startup prior to co-founding Ease, a Milwaukee-based technology and service provider that helps businesses find freelancers to help them in areas like website design and search engine optimization.
Harris’s background is in digital marketing and restaurants; he’s a managing partner in Ugly’s, a tavern located in the city’s downtown. He says he doesn’t see the the staffing industry—where Ease is looking to expand its presence across the country—as being all that different from the world of dining and nightlife, at least when it comes to the competitive landscape.
“Things like Upwork, Fiverr, and other companies—you could look at them as competitors” of Ease, Harris says. “But I look at them more as partners because the better they do, the more people are out there freelancing. I don’t look at other bars as competitors. The more great restaurants and great businesses that we have in Milwaukee, the better. That means people are believing in it.”
Ease, which focuses on the middle and high end of the freelancer marketplace, still has a ways to go before people mention it in the same breath as widely used freelancer-finding services like Mountain View, CA-based Upwork. But, recently, Ease got a boost from $500,000 in seed funding. Harris says his startup plans to use the proceeds from the investment to grow its business in the metropolitan areas where it operates, including Milwaukee, San Francisco, Phoenix, and Denver.
Milwaukee-based CSA Partners and Gener8tor were the two participating investors in the funding round, which Harris says values Ease at $2 million. The startup, which earlier this year graduated from an entrepreneurial training program run by Gener8tor, had brought in about $70,000 in outside investment prior to raising the seed round, he says.
Many of the most successful “gig” economy companies, such as Uber, Lyft, and Airbnb, successfully built two-sided marketplaces. To make these services sustainable, you need people who are willing to share space in their cars and homes with users who need rides and lodging—and are willing to pay the desired price, of course.
Ease, which launched in 2016, has likewise had some success attracting freelancers and businesses with hiring needs to its platform. There are currently more than 1,000 freelancers in Ease’s network, Harris says. So far, the startup has worked with about 30 employers, and about a dozen of them are actively using the service, he says.
Some technology-enabled staffing services, such as Indianapolis-based SnapShyft, specialize in helping bartenders and other hospitality workers pick up shifts at local establishments. In contrast, Ease concentrates on white-collar professionals seeking projects that last six months or longer.
Ease matches businesses with freelancers based on information they provide to the startup about their skills, experience, and other qualifications.
The startup’s technology includes dashboards that allow freelancers and employers to see detailed project timelines, which show key tasks and who’s responsible for completing them, among other information, Harris says.
“They get the visibility of other team members on there, as well, to figure out exactly where they are on the project and if they’re holding anyone else up,” he says.
Businesses and workers rate and review each other after projects are finished, and that feedback can be made visible to other users, Harris says.
To be able to use Ease’s technology, business customers must pay a $500 “platform” fee each month that a project is active, Harris says. Like many headhunters and recruiting services, Ease also charges a markup over the freelancer’s going rate for a particular project.
Typically, Ease’s business clients pay the startup between $2,500 and $10,000 a month to
