The Leaning Tower of Ping: How iTunes Could Be Apple’s Undoing

With each new product that Apple announces, including the revamped Apple TV and the new Ping social network, Steve Jobs reveals a little bit more of his plan to dominate the media universe. But I can summarize that plan’s fatal flaw in one word: iTunes.

Don’t get me wrong. I think Apple’s hardware is unbeatable, and my admiration for it has only grown since I got my first iPod back in 2003. My home/office is virtually an outpost of the Apple Store: with the exception of the TV, the videogame console, and the coffeemaker, almost every device in my house is an iGadget of some kind. The operating systems that power my Apple devices are pretty good, too. I love OS X and I’m very glad that Xconomy is a mostly Mac shop. On the mobile side, Android is impressive, but iOS is the slickest and most user-friendly mobile operating system out there, in my judgment.

itunes-10-logoBut there’s one piece of the Appleverse that I’ve always detested, and that’s the desktop version of iTunes. The ugly duckling of the iFamily, this program is hard to understand, hard to use, inelegant, and ill-behaved—in short, the very opposite of most other Apple products. I dread booting it up every day, yet I can’t sidestep it. What makes iTunes’ deficiencies so infuriating is that the program is indispensable: it’s the nerve center that stores all of your Apple-related media content, mediates all of your Apple-related purchases, and connects all of your Apple devices.

The rollout of iTunes 10, the latest “upgrade” to this nearly 10-year-old program, was one of the two centerpieces of Steve Jobs’ keynote talk on Wednesday, the other being Apple TV, of which I’ll say more in a moment. And the big new feature of iTunes 10 is Ping—a Facebook-like social network designed to help users discover music by seeing what their friends are buying for their iPods.

I’ve been playing with Ping, and it seems to have most of the features you’d expect of a media-centric social network circa 2010—profiles, friending, news feeds, comments. Plus, of course, you can easily preview or buy the songs or albums mentioned in your friends’ news feeds. It’s easy to see how Apple might expand Ping beyond music to facilitate conversations around media of all sorts, including movies, books, and mobile apps.

itunes-pingThat said, Ping has some serious limitations that, to me, are symptomatic of the larger problems with iTunes. For example, there’s no integration with Facebook or even with your contact lists, so it’s virtually impossible to find real-world friends to connect with. For a social networking tool, this is a bit of a problem. (Kara Swisher at AllThingsD grilled Steve Jobs on this very issue, and his suggestion for finding friends was to “type their names into search or send them emails inviting them to join.”)

And there’s an even bigger issue: Adding a social networking interface, on top of all of iTunes’ other functions, is like grafting another limb to the forehead of an octopus. It’s just too much.

Few people may remember this far back, but iTunes predates even the iPod. It started out in early 2001 as nothing more than a program for ripping CDs and playing the resulting MP3s from your computer. (It was based on

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/