San Diego Business Analytics Startup Anametrix, Launched by WebSideStory Founder Blaise Barrelet, Raises $1.15M

San Diego-based Anametrix, the developer of cloud-based analytics technology for business customers, has raised $1.15 million of an intended $2.3 million round from private investors, according to a recent regulatory filing.

Anametrix, founded last year, is bringing together some iconic figures from San Diego’s dot-com boom of the 1990s—beginning with Blaise Barrelet, the startup’s founding chairman and CEO. Barrelet, who co-founded the web traffic analytics company WebSideStory with his former wife Agnes in 1996, became one of San Diego’s first dot-com millionaires (at age 36) when he sold a 10 percent stake in WebSideStory for $30 million in 2000, after stepping down as CEO. Anametrix gained its co-founder and chief technical officer, former WebSideStory system architect Anders Olsson, through an acquisition announced in March.

Barrelet could not be reached for comment this afternoon. An employee said he was in France, and Barrelet did not respond to an e-mail query sent yesterday afternoon.

In May, Anametrix announced the appointment of Jerome Rota, the French developer of the DivX video compression technology (and a founder of San Diego-based DivX), as the company’s vice president of product marketing. Last month, Anametrix said the first five members of its newly established board of advisors included Michael Robertson, the founder of San Diego-based MP3.com, and Gavin Mandelbaum, who founded iBaby in San Diego in 1995 and sold it to iVillage three years later, which he followed with three other Internet startups. Anametrix also named San Diego entrepreneur and investor Neil Senturia; Eric Otterson, a vice-president for business development at the Cooley law firm in San Diego; and Fred Bourgeois, a Bay Area software developer and space exploration enthusiast, to its advisory board.

The capital funding disclosure that Anametrix filed last week did not identify the startup’s investors. But Anametrix also named two new directors to its board last month. In a statement, the company welcomed ProQuest Investments managing partner Alain Schreiber and Laurent Asscher, the CEO of the Brussels, Belgium-based Airtek Capital Group, saying their “their strategic personal investments and experience will accelerate further capital growth.”

Anametrix describes itself as a “next generation business analytics company whose technology is delivered via Software as a Service (SaaS). The company says its cloud-based technology allows for “quick and precise decision-making from the correlation of vast amounts of data.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.