Boston-based startups Where and Peekaboo Mobile said today they have formed a partnership to provide location-based coupons to consumers via mobile phones. Financial terms of the partnership weren’t given, but Peekaboo will use Where’s location-based advertising network to extend its mobile coupon service to a larger sphere of consumers and local merchants. Peekaboo Mobile says it offers exclusive coupons that are redeemable, directly from mobile phones, in 19 states including Massachusetts. Where, which was relaunched in 2007, focuses on local search and location-based mobile services. Last month, the company moved into the location-based daily deals sector with its acquisition of Newburyport, MA-based LocalGinger.
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
View all posts by Gregory T. Huang