Ann Arbor, MI-based Borders Group (NYSE: [[ticker:BGP]]) said today it has formed a partnership with BookBrewer, a subsidiary of Colorado-based electronic publishing and distribution firm FeedBrewer, to provide an e-publishing service through Borders’ eBook store. Financial terms of the agreement weren’t disclosed. The paid service, which will be available on Oct. 25, will allow writers and bloggers to develop and save content as an ePub file and set their own suggested price (within retailers’ bounds). The e-books will be available on the Apple iPhone and iPad, as well as Google Android-powered tablets and other e-readers like Kobo. The Borders publishing system is an alternative to formatting content for the Amazon Kindle, which my colleague Wade wrote about in detail here.
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
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