Get Them to the Geek Fest: Incorporating Analytics Into Everyday Software

Tom Clancy, the founder of San Diego-based Tao Venture Capital Partners (and not the author of “The Hunt for Red October”), recently gave me a glimpse of advances in analytics software that will be on stage next week at the San Diego “Supermath” conference on analytics.

As the conference chairman, Clancy has a job that might be described as “Get Them to the Geek Fest.” He’s been working with other organizers to broaden this year’s analytics conference, previously known as the San Diego Forum on Analytics. More than 100 companies in the San Diego area are developing pattern recognition software, neural networks, and related technologies that are used to analyze data and to predict certain types of outcomes—such as the likelihood that a credit card application is fraudulent. Yet Clancy says the world of software development doesn’t recognize how the specialized analytics expertise in San Diego can be integrated to dramatically enhance the user experience with social media, mapping, and other types of everyday programs.

Tom  Clancy
Tom Clancy

“We made a conscious decision to focus on practical applications this year,” Clancy told me over coffee. “At the same time, we wanted to encourage people who are building apps to interact with the developers who are building analytics software. What we’re trying to do is open the minds of the broader application community as to how analytics can be incorporated in their programs.”

Analytics software is being used these days to dissect everything from hospital infection rates to runaway wildfires and urban traffic patterns. “San Diego has an incredibly rich history of producing analytics innovations and talented teams, and this is the first conference to bring

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.