Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=dbc3a25c-5f31-49c7-aabd-3b5fbcd66e9d&Preview=1
Date 11/17/2010
Company Name Marketo
Mailing Address 901 Mariners Island Blvd. San Mateo, CA 94404
Company Description Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive more revenue and improve marketing accountability. Our solutions automate lead generation and lead nurturing processes over multiple channels, beginning with pay-per-click search marketing and landing page optimization. Our analytics bring accountability and respect to the CMO by providing forecasts and metrics that matter to CEOs and CFOs, and help turn marketing from a cost center into a revenue-generating part of the company.
Proceeds Purposes The new funding will be used to further accelerate Marketo’s aggressive product, technology, and market development initiatives and continue to build upon its position as a leading provider of proven marketing automation and sales effectiveness solutions.